Keyword Match Type Tool for Search Ads

Transform your keywords into different match types for search advertising platforms. Compatible with Google Ads and Microsoft Ads!

Google AdsMicrosoft Ads

Enter your keywords in the text areas below. Each keyword should be on a new line. Select your desired match types and click "Generate" to create your keyword list.

1Choose Separator

2Select Match Types

3Generated Keywords

About Our Keyword Tool

Our Keyword Match Type Tool is designed specifically for search advertising professionals who want to optimize their PPC campaigns. This tool streamlines the process of converting keywords into various match types supported by major search advertising platforms like Google Ads and Microsoft Advertising.

Whether you're managing small campaigns or handling enterprise-level accounts, our tool helps you save time and reduce errors in keyword management. The tool supports all standard match types including broad match, modified broad match, phrase match, and exact match.

Frequently Asked Questions

What are keyword match types?

Keyword match types are different ways to specify how closely a search query needs to match your keyword for your ad to appear. Each match type serves a different strategic purpose in your advertising campaigns.

Which match types does this tool support?

Our tool supports all major match types used in search advertising:

  • Broad Match (default match type)
  • Modified Broad Match (using + symbol)
  • Phrase Match (using quotation marks)
  • Exact Match (using square brackets)

How do I use the separator options?

The separator options determine how multi-word keywords are joined:

  • Space: Words are separated by spaces (default)
  • Nothing: Words are joined together without separation
  • Dash: Words are separated by hyphens

Can I use this tool for both Google Ads and Microsoft Ads?

Yes! The tool is designed to work with both Google Ads and Microsoft Advertising (formerly Bing Ads). The match type syntax is compatible with both platforms, making it versatile for all your search advertising needs.

Contact Us

Have questions about our keyword tool? Need help with your PPC campaigns? We're here to help! Reach out to our team for support or suggestions.

Support Hours

Monday - Friday
9:00 AM - 5:00 PM EST

Email Support

For general inquiries:
support@keywordmatchingtypes.com